New ‘Star Wars’ movie awakens marketing memories for IU Kelley School faculty member
Paul Palmer Jr. II admits that as a 10-year-old growing up on the west side of Indianapolis in 1977, he used to evade theater ushers so he could stay for multiple screenings of “Star Wars.” Like so many people, including me, he would go back to see the movie anytime someone would take him. “In […]
Just when you thought it was safe to go back in the water, Shark Week tells us otherwise, says IU Media School professor
Over the last month or so, seven shark attacks have been reported in the Carolinas. The Steven Spielberg classic “Jaws” is back in movie theaters to celebrate its 40th anniversary. And the ever-popular “Shark Week” will be back on the Discovery Channel, beginning Sunday. Last fall, Indiana University Media School researcher Jessica Gall Myrick – […]
Innovators in Big Data coming to Business Analytics Forum at IU’s Kelley School
It seems like every new device today is connected to the Internet. A report issued last November by Gartner Inc., the leading IT research and advisory company, said 4.9 billion “connected things” will be in use this year. The same report said that number would rise to 25 billion by 2020. For years, […]
While we look for the best deals at stores, an IU Kelley School of Business professor watches us
For weeks, anyone near a television or radio has heard relentlessly about Black Friday and, new this year, “early Black Friday sales.” What many years ago was dubbed the “official start” of the holiday shopping season has itself become something of a phenomenon. Among those watching how we respond are several faculty members in Indiana […]
Like it or not, “Black Thanksgiving” could be here to stay, retail and fashion expert says
Like it or not, more major retailers have decided this year to begin the holiday shopping season earlier, on Thanksgiving Day. They also are testing consumer interest with “pre-Black Friday” offers. While most retailers, such as Walmart, Toys R Us, Target and Best Buy, will open in the evening after many families have gathered for […]
We’re No. 1 in hoops and in the classroom
Fresh from the memories of a winning weekend featuring Indiana University’s victory over No. 1 Michigan and a pretty good Super Bowl, sometimes the accomplishments that take place on the hardwood or the gridiron tend to dominate our thinking. However, at IU several faculty, programs and alumni are primetime performers too – with apologies to […]
For some, the game is about Ravens and 49ers; for others it’s about Kate Upton and Mr. Quiggly
Here’s a guest post from Sally Winter, writing about a faculty member at the IU Kelley School of Business Indianapolis. It is considered to be the most-watched television event in U.S. history, drawing an estimated 111.3 million people in 2012. It is no surprise then that advertisers increasingly see Super Bowl Sunday as prime ad […]
