The spot

Call it the spot heard around Hoosier nation.

IU unveiled a new TV commercial during Tuesday night’s men’s basketball contest between the Hoosiers and Ohio State, and it’s got many a Hoosier fired up heading into tournament season.

Produced by the talented creative team within IU Communications, the new spot offers a nice reminder of what makes IU special, why the university matters to so many Hoosiers, and, yes, how some schools simply don’t need mascots because they’ve got such outstanding support behind them.

But don’t take my word for it.

 

 

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